2011 FORD B-MAX Concept
Ford is unveiling the dramatic new Ford B-MAX at the 2011 Geneva Motor Show, providing an early preview of exciting innovations from Ford in the European small car market.
The Ford B-MAX showcases a unique new body design which eliminates the traditional B pillar and features twin rear sliding doors. This innovative format - which has already been engineered for production - promises best-in-class access to the cabin, together with unmatched convenience and flexibility.
Developing themes from the 2009 iosis MAX design study, the dynamic and stylish new B-MAX illustrates how Ford's kinetic design language can be translated to a unique new vehicle format.
The innovation continues inside the cabin, where the interior offers exceptional space and versatility for such a compact vehicle. The use of high quality materials highlights the vision that small, practical cars can also be comfortable and well-equipped.
"With its highly popular S-MAX and Galaxy, and more recently the all-new C-MAX and Grand C-MAX, Ford has a proven history of bringing innovation and style to the multi-activity vehicle market," said Stephen Odell, Chairman and CEO, Ford of Europe.
"The new Ford B-MAX signals that Ford is ready to bring the same bold thinking to the small car market. With its unique door format and dynamic design, the B-MAX sends a strong message that customers looking for a compact, stylish and versatile vehicle will soon have an exciting new choice." he added.
